THE PARTICIPATION OF MARKETING STUDENTS IN THE XX INTERNATIONAL EXHIBITOIN OF ADVETIZING REX-2016
Students and faculty of the Department of marketing, Uman national University of horticulture attended the XX International exhibition of advertising REX-2016, which was held 20-22 September in Kiev. The exhibition of more than 125 companies presented innovations in the field of promotional products, corporate branding, visual communication, equipment, Ambient Media, Digital-technology, handmade gifts.
REX is the largest event of Ukraine in the field of advertising and marketing, only in Ukraine, which unites all areas of the advertising market, clustered in 4 major exhibitions: “Pro”, “Outdoor&Indoor”, “Event”, “Digital marketing”.
Students got acquainted with innovative services to enhance the effectiveness of advertising campaigns and marketing, the latest technology for advertising and design.
Special interest of visitors caused the products-the solution to marketing/ aromadendral, innovative solutions in retail.
Irina Korman, candidate of economic Sciences, lecturer of Department of marketing